Nordstrom Innovation Lab - Sunglasses App

See how the Nordstrom Innovation Lab led by JB the lab manager and the development team created, tested, and built an iPad app in just one week. Their main focus was to leverage customer feedback through the process to develop an iPad App with the right customer features. On the first day, they created a user story map, then a prototype of the App in slides, and later implementation started. On the fifth day, a sunglasses selling App enabling salespeople to take customer pictures when buying sunglasses was rolled out. Customers would look at the images to choose the sunglasses that fascinate them and also features like renaming and zooming had been added using their feedback. Let's view the presentation to learn more about the power of customer feedback and teamwork.